A question that often comes up regarding Facebook, is whether you must have a Facebook Fan (Business) Page when you already have a Facebook Profile. The answer is super short and sweet. Facebook’s terms of service forbid personal profiles from promoting, marketing, and advertising. That is what the Facebook Business page is for. You can promote, market and advertise on your Business (Fan) page and more.
*The names “Fan” page and “Business” page are interchangeable, it is the same thing, same page.
Facebook Pages have amazing (and getting better all the time) analytics that will help you get to know your audience better. You can use it to improve the information you provide based on what gets the best results according to real data instead of just basing it on likes and a guess.
Enables You to Build a Community
With a Facebook Page, you can build an active community of people who are interested in the content you provide because they believe it provides value to them. Their friends and family can see them like and comment on your page, which can attract even more people. When you have enough, you can create a group for your community to better facilitate discussion. We will talk about Facebook groups next time.
By having a Facebook business page you are letting the world know that you have a real business. That, along with your website and other social media profiles all provide valuable backlinks to your website and information for your audience. Most people, even if they are not too keen on signing up for your email list, they will like your page on Facebook, giving you a chance to earn their trust, so they feel safe signing up for your email list.
Your Competition is Doing it
We all know we don’t want to copy other people. Yet, when it comes to business, the best place to open a successful business is across the street from a successful business just like yours. That’s where your audience is, that’s where you should be too.
Another Way to Get in Front of Customers
It takes from 7 to fourteen times for your audience to recognize your brand, feel as if they know, like, and trust you enough to open their wallets and pay for something. A Facebook page is yet another way to brand yourself and to get in front of your customers where they are.
You Can Run Advertisements
Currently, you cannot boost posts or run ads on your personal profile or via a group. But, you can with a page. Ads on Facebook can be very lucrative, offering an amazing return on investment. The reason is that their targeting is deep, and their prices are inexpensive.
Facebook Won’t Kick You Out
It is against Facebook’s terms of service to use your personal profile to market your goods and services other than within the confines of certain marketplaces. But on a Facebook Page, you can sell things right from the page if you want to.
Creating a Facebook Page for your business is an essential component of off-page SEO using social media. With your Facebook page, you get amazing insights into your audience’s demographics, that you were only guessing at before, and you can target your audience more succinctly with a page instead of trying to break the rules and doing it via your personal profile.
Find out more ways to use a Facebook Business page to grow a business. Join us at https://Facebook.com/groups/BeBoldlyBrilliant for lots of collective group ideas and inspirations.