When you create a lead magnet it’s important to understand why you’re creating it. There are three main reasons to have a good lead magnet.
- Attract people to your community, grow your list
- Start a conversation and let people get to know you, get to like you and to trust you
- Offer your services, programs and products and make money
That’s what you want to do. From their perspective, they want you to provide something of value that solves a problem. So, assuming you create a lead magnet that does solve their problem, then, people will want to get on your list and join the community. But that’s just the beginning. Once you get people on your list you need to start a conversation to build trust, then as you’re doing that you can promote your own products, services and programs AND other people’s products to earn money giving your audience exactly what they want and need.
Let’s look deeper into each reason you need a good lead magnet.
Attract people to your community, grow your list
When you truly know your audience, you can target them in such a way that the people on your list really need and want what you’re offering. You need to know the audience, study the audience, and know what they want. In order not to only create an amazing lead magnet, but to give your audience something of value.
Doing this will build a very targeted list. When you have a targeted list, they’re more likely to open your email and get the message. A lead magnet that solves a burning issue for your audience will accomplish that better than anything else.
Start a Conversation to KLT
Once you get an audience member on your list it’s now your job to give them such good information, such wanted information, that they will open each email that you send to them. When they do open the emails and read them, they’re happy that they did, because the value you provide is top notch and laser targeted toward your ideal audience.
Most successful email list owners set up at least 3-10 emails over a 30-day period, designed to help your audience get to know you, get to understand their problems and to start promoting your solutions to those problems. They don’t sell, sell, sell and they don’t bombard their users with information outside of their laser targeted niche. That’s how you’ll build trust by taking the long road to informing, teaching, engaging and encouraging your audience to act.
Offer your services, programs and products and make money
Earn Money Giving Them What They Want.
As you get to know your audience more, you’ll start understanding what they need. You’ll get to know their problems and understand what problems need to be solved. Then you’ll also understand what’s within your power to help them solve according to your expertise or niche. The biggest trick to doing this is to give your audience what they want.
As you get to know them better through your interactions via your list, and by cross-promoting information about your social networks and so forth you’ll be able to do even better about giving them what they want, through the products and services that you promote, improving your return on investment exponentially.
When you understand the three main reasons of a lead magnet and then match that with your audience’s perspective of needing problems solved, you’ll create a winning lead magnet that gets results for both you and your audience.
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