Attracting clients is what keeps us in business. Without people to serve, we have no business. Many of my own clients who are new to business get overwhelmed with all they need to do to start a business. Often, they rush back and forth from one new marketing idea to another. They are busy, busy, busy and yet have no clients. I encourage them to take these 3 Small Smart Steps to attract their clients.
Step 1 ASK for help.
Begin, by asking for help. From everyone you know. Send out a message (both by email and a written letter) to everyone announcing your business and ask for their help and advice with referrals. Everyone likes to help and offer advice. It’s a good thing. You are NOT pestering them.
One letter is great. Be in touch with them monthly, is even greater! No one gets snail mail anymore (even our bills are paid online).
Imagine a personal, heartfelt letter asking you for your help and advice from a friend who’s starting a new business. Wouldn’t you want to help?
Step 2 PLAN your networking.
Often, people just network on the fly. They network HOP. They go from one networking organization to another, handing out business cards and talking without listening. That doesn’t work. Having a well thought out PLAN works. Thinking about what are your real goals in networking? What organizations attract your ideal clients? How much time do I need to network? What would the calendar look like (1 day a week, 3 days a week)? Do I enjoy being with these people? What kinds of opportunities might arise from this networking group (speaking, training, etc.)? Are there more opportunities online networking (Facebook groups, Twitter lists, Blab, Peri-Girls, etc.) then in person live networking events? Answer these questions before running to your next BNI meeting.
Step 3 Make 3 calls a day.
Set aside time each day to call 3 people who you know would be willing to have coffee with you. Invite them to coffee and let them know you want their advice on how to get referrals. Give them your attention and help them if you can. These coffee dates will lead to people you can call, invite to an event or send an email to. This is one on one relationship building and the time spent will serve you much better then eating a cold doughnut and listening to yet another boring talk at another boring networking meeting. Most people do not like networking. If that’s you, change the attitude, the format or ask for help from a coach. You need to network to attract more clients!
What’s next for YOU? Follow the 3 small smart steps above for a month. I am willing to bet you will attract a new client. Let me know if you do in the comments below.